Ever heard the saying, “judge a book by it’s cover?” Marketing and Advertising isn’t just about magazine ads and radio spots. Package design is a vital part of marketing and branding for any business that has products to sell to consumers. Effective packaging in an important way to stand out from the competition while attracting new consumers. Sometimes your packaging is the first impression about your product. Sometimes it’s purpose is to enhance your brand. Either way, it’s important to make sure your package design enhances the product and is cohesive with your brand. If you have a product to sell and you need some cool, innovative packaging, be sure to call us at Oxygen Advertising!