“Call Today! Special Offer Ends Soon! FREE Gift with Coupon! 20% Off When Ordered Today! HURRY… 3 Days Only!” Direct Response advertising takes many forms, all of which encourage an immediate response from the potential customer. Whatever marketing medium you choose – print, direct mail, collateral, radio, TV, Internet ads – Direct Response advertising, when done properly, builds a sense of urgency that can bring about impressive results. In this fast-paced, deliver-it-now world, the right form of marketing can have a powerful impact on potential customers. At Oxygen Advertising, enjoy the challenge of creating an effective collateral and direct mail campaign for businesses that will benefit from this type of marketing. Getting the client’s message in front of potential customers and creating a call-for-action that demands quick response – Direct Response advertising can increase your sales and customer recognition of what you’re selling.