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creative
Anyone can put together a design. Trained people can put together a pretty design. Specialists put together pretty designs that sell! The point is not just to have pieces that look great, while that is a goal of any design. Having a design that catches the attention of your audience, draws them in, and keeps them there long enough to take the time to actually absorb what you have to say is the ultimate goal. That’s our goal for everything we produce.
It doesn’t matter whether you offer a product or a service, the bottom line in business is creating a greater awareness which leads to increased sales and revenue. Careful marketing and advertising are an essential part of this bottom line.
marketing
At Oxygen Advertising, we know the key to successful advertising – advertising that sells – is first to know our client. By initially taking the time to learn our clients’ business direction and goals, we can help tailor a marketing strategy designed to educate, increase customer awareness, and sell the product or service offered. An overall marketing strategy can take your business from start–up, including logo creation and branding, to an annual advertising plan designed to target your customers’ needs, and in turn, increase your company’s salesAs an advertising agency, our success is directly determined by the business accomplishments of our clients. Their success is our success, which gives us every reason to strive for even higher goals.
public relations
You guessed it! Public Relations is more than just your company’s outward appearance, while that is a major factor. It’s all about communication, both external and internal. Perhaps it’s time to take a look at how others perceive your company. In business, it’s the popular crowd that has all the fun. Make sure your company is in that crowd. Oxygen Advertising will help plan the road map of your company’s communications and image. Through boring words such as goals, objectives, and tactics comes a wealth of… well… wealth! These key factors can help a company put its best foot forward and make leaps and bounds ahead of the competition. When it comes to Public Relations, trustworthiness is not something that can be purchased. It is earned.
web development
When it comes to web development, we don’t mess around! All of our websites are handcrafted – organically – from the ground up. They are specially tailored to our clients’ audience based on demographics and the psychographics of their customer base. When it comes to digital marketing, we are your partner in the growth of your brand, and that partnership begins with your website. With websites, one size does not fit all.
Whether it’s a simple one page website, a comprehensive website, an e-commerce website, or a blog, Oxygen Advertising has a solution for every budget!
social media management
We bet you can’t go a day without socializing with someone. Socializing is what makes the world turn. Without it you would be lonely. Don’t let your company be lonely! Social media is an engaging and comprehensive way to let people know about your company and what your company does. The digital age is upon us and if you’re not with it then you’re just lagging behind. In the past, Social Media Management was simple. Create a Facebook page and invite your friends. Now, it is all about targeting your audience, getting your message out to the public, and working it along with the others to drive traffic to your website for Search Engine Optimization. This is a super affordable, grassroots marketing approach that really does work!
search engine marketing
Did you know that 85% of Internet users find new websites by using search engines? Search Engine Optimization is a vital part of your online marketing strategy. We are sure you have heard lots of fancy acronyms floating around the web such as SEO, SEM, and PPC. We are also confident you receive emails from companies boasting their SEO expertise and how they can, almost immediately, lift your website to the top of the search pages. Don’t buy into it! That’s not how it works. SEO is a long term, stratgeic marketing approach. If your website is important to your business, you must have a solid SEO plan in place. SEO that is done organically, as we do at Oxygen Advertising, is the best practice!
media buying
Being bombarded by media reps is never fun. They’re persistent. Too persistent. But we would rather take the hit than risk you spending money just so they’ll go away. It could be a bad move. There are hundreds, even thousands, of media out there. Some of them are a perfect fit for your company. Most of them aren’t. By always keeping a pulse on the industry, we’re able to determine which you should go into, and which you should pass on. We also have the experience of taming the wild beast they call “media reps.” Overwhelming, right? It’s our job to sort through the junk to find the golden ticket! Effective media planning and media buying is all about finding the most appropriate place to share your message, to the correct demographic, at the right time – while getting the best price available!
photography
LIghts. Camera. Action! One of our favorite services that we offer to our clients is photography. Who doesn’t like to take beautiful photos of amazing products to showcase to the world? Early on, we realized there was a direct need for great photos for work we were doing. We found ourselves purchasing a lot of stock photos for brochures, or having a great design with the perfect photo in mind, only to have someone else shoot it and the composition or lighting was all wrong. That’s why we take our own photos when we need it to be perfect. Whether it’s getting shots of horses on the racetrack, firetrucks at the stations, or for a background image for a brochure or website, Oxygen Advertising will make sure the right photo and the right moment is captured!